Unlike most soft-chews who use gelatin, an animal based product, The Good Vitamin Co. products use pectin, a fiber found in fruit. Pectin is an excellent source of natural fibre that actively helps to balance glucose levels for optimal energy.

Our formulation is sourced from sustainable and vegan friendly ingredients.

We are Certified Gluten Free - proud to be reviewed and approved by the New Zealand Coeliac Society as a Gluten Free product. The Coeliac society is a non-profit organisation that support people who are medically diagnosed with gluten intolerance. You can find the Cross Grain logo across our entire product range, an internationally recognised symbol in 30 countries worldwide.

Our products contain no common allergens such as dairy/ egg/ nuts/ soy, no artificial flavours or colours, no gluten, no gelatin, non sugar coated, and best of all - delicious!