The Benefits of Vitamin D

Your daily dose of chewable sunshine!

As the modern world changes, we too change the way we live our lives. Long gone are the days, for most of us, where we spend the majority of our time outside in the brilliant sunshine,  only coming indoors to eat and sleep. The modern lifestyle means less getting out there, and more staying in. We work in offices and warehouses all day, arriving and leaving with little sunshine to spare on either end. At home, there are a thousand things to occupy us right there in the living room. With all the distractions specifically engineered to keep us attached to our screens, it really isn’t surprising that we’ve become accustomed to staying indoors. 

So, what does this indoor change in human lifestyle mean for our overall health?  

The main difference to our bodies is the gradual loss and lack of Vitamin D. 

What Is Vitamin D?

Vitamin D is actually more than one vitamin. It is the term used to collectively describe the vitamins that are found in liver, oily fish and eggs - and it does wonders for our bodies. The most prominent place you’ll find Vitamin D - is the sun! Vitamin D is often referred to as the ‘sunshine vitamin’ as it is absorbed best into our skin from direct sunlight. Vitamin D supports our bone and muscle strength by aiding the absorption of calcium into our bodies. People who don’t get enough of it are sometimes more susceptible to having brittle bones and weaker skeletal frames, which can occur in both childhood and adulthood. Having a healthy Vitamin D dose also supports our immune systems and a balanced mood to enjoy our busy lives. 

Here in New Zealand, we have an abundance of sunshine at our disposal, so Vitamin D should be easy to get a hold of - right? 

Well, the answer should be yes! However, our changing lifestyles mean that we don’t get out as much, so we don’t absorb as much sunshine and Vitamin D as our predecessors did. We live in the digital age, and people - especially younger people, are not as interested in regularly getting out into the sun when their phones, computers and tv shows are calling them inward. 

The Risk of Natural Sunny Vitamin D

When we do get outside and enjoy the sun, we welcome in a healthy dose of Vitamin D too! But as we all know… a few minutes too long in the glorious heat and we can be turning pink, to red, to burnt - very quickly! New Zealanders know the danger of sun damage, skin cancer and our risk of burning well and so when we avoid the sun, we avoid Vitamin D, too. It is never recommended to stay in the sun so long that you get burnt, as that increases the chances of sun-related illnesses. 

So, what to do?

Can I get enough Vitamin D from food alone?

In short, you would have to eat a lot of Vitamin D rich food to get enough daily Vitamin D to enjoy the benefits. While it’s a great idea to add some of these foods to your diet, you can’t rely on them solely to give you the amount of Vitamin D your body needs - every day. 

Naturally occurring Vitamin D appears in small amounts in

  • Eggs
  • Oily fish (especially salmon, tuna and sardines)
  • Milk and milk products
  • Liver

Vitamin D Supplements

If you have a particularly indoors-focused kind of life, work in an office during the daylight hours or just don’t enjoy outdoor activities - there is an easy solution to getting your healthy dose of Vitamin D - without having to change your lifestyle. Supplements are a popular way to get the nutrients you need to support your healthy bones and muscles, and here at The Good Vitamin Co, we’ve made them tastier than ever. Flavoured with natural lemon, our supplements are deliciously chewable, so they are easy to take on the run. 

Our soft chew supplements are uniquely formulated with natural pectin to support healthy digestion from the goodness of fibre - so it won’t be upsetting any tummies! Our chewable doses of Vitamin D are the easy way to support bone health and immunity protection. Not only that, but they are also allergy and culture friendly too!

If you want your daily dose of chewable sunshine every day, without the risk of getting burnt or taking time out of your life to force yourself outside - get your supply of delicious chewable supplements here!


Always read the label and use as directed. Vitamins are supplementary to a balanced diet.
The Good Vitamin Co, Auckland