We deliver you with all the benefits of halal and gluten free certified vitamin soft chews. We replace animal based Gelatine with Pectin fruit base that provides direct health benefits. Pectin is an excellent source of natural fibre that actively helps to balance both you and your kid’s glucose levels for optimal energy.

Fill the nutritional gaps in Kiwi kids' diet – Supporting and promoting their physical well-being!



Certified Gluten Free

We are proud to be reviewed and approved by the New Zealand Coeliac Society as a Gluten Free product. The Coeliac society is a non-profit organisation that support people who are medically diagnosed with gluten intolerance. We are proud to join this wonderful organisation, and help to make shopping for people with gluten intolerance easier! You can find the Cross Grain logo across our entire product range, an internationally recognised symbol in 30 countries worldwide. 

You can view our Gluten Free approved listing here: Crossed Grain Logo Shopping Guide



Halal Certified 

  • Halal certification represents our high standard of product quality and safety to all customers worldwide.
  • Halal is an Arabic word that means: ''lawful'', any products containing gelatine, alcohol or non-Halal animal by-products are considered forbidden. Our products meet the wholesome definition of Halal.
  • Halal certification assures us that we know the source of our products, to provide you with better nutritional value.
  • A correct portion of our Halal certified soft-chew vitamins in your diet can support your health and wellness more effectively than major commercially manufactured vitamins.

Core Ingredients:

Pectin fruit is a natural complex carbohydrate and provides the goodness of fibre to support healthy digestion, while helping to maintain stable glucose levels for balanced energy throughout the day. Pectin fruit may also assist with the detoxification of heavy metals from the body and toxins.

Vitamin C  
Vitamin C is a natural antioxidant, and is important for supporting the immune defences from ills and chills. Vitamin C supports faster healing of playground cuts and scrapes for the maintenance of healthy skin.

The mineral Calcium is essential for the growing bones and teeth, and for the healthy heart function. Vitamin D3 works together with Calcium to help increase the absorption. Also, Calcium helps to maximise bone strength, and keep bones healthy for their best start in life during the early childhood and teenage years.

Vitamin D3
Vitamin D3, known as the ‘’sunshine’’ vitamin, assists with the frequency of cell growth, neuro-muscular and healthy immune system function. Lack of Vitamin D3 can result in bone weakness, and increase the risk of fractures. Many young children can be low in Vitamin D3 due to lack of natural sun exposure, and therefore supplementation is essential for their best start in life.

Docosahexaenoic acid is important for children’s healthy brain and eye development. DHA intake is crucial during children’s first two years of life and early childhood. During the time from birth through to five years of age, a child’s brain increases approximately 3.5 times its total mass. Consuming adequate amounts of DHA during this time, will help support your child’s rapid brain growth and development.

Eicosapentaenoic acid is most effective in supporting children’s brain function and supports mental clarity, focus, behavior and performance. 

Vitamin A
Vitamin A is required for children’s healthy growth and development. Vitamin A provides support for children’s vision and the growth of healthy, strong bones. Vitamin A contains the antioxidant beta-carotene, which helps protect the body from environmental free radicals, therefore it is essential for children to have Vitamin A in their diet.

B complex & Folic Acid
As your young ones are growing, Vitamin B Complex helps to provide kid's with healthy energy level support. It coverts carbohydrates and sugars into energy and protects the nervous system. Folic acid supplementation during early childhood is essential for healthy cell growth and metabolism. 

Vitamin E
Vitamin E is a powerful antioxidant and helps to protect internal cells from free radicals and is essential for healthy immunity, skin and eyes. Internal cells use Vitamin E to carry out many important internal functions and support a healthy heart.

Zinc helps kids grow! And may help children maintain a healthy weight and frame. Zinc plays a crucial role in the development of children’s reproductive organs and brain health. 

Magnesium provides the nutritional benefits from dark leafy greens that are tricky to introduce into a fussy eaters diet. Magnesium supports healthy muscle and nerve function and can help calm restless children, for a peaceful night’s sleep. 

Glucosamine a naturally occurring substance and helps to build strong bodies by supporting joint movement, strength and flexibility. Glucosamine provides support for stiff joints and mobility. Glucosamine may also aid healthy digestion and contribute to healthy immunity.

Biotin (Vitamin B7) supports healthy metabolism, which boosts skin, hair and nail health, by helping to reverse the symptoms of lack luster skin and hair, or damaged and weak brittle nails from chemical services. Biotin supports hair and nail growth, by delivering essential proteins and hydrating the skin from within, which may help address signs of aging and stretch marks, for firm and glowing skin.